Strategically determined and led the brand marketing and short-form vision for branded multi-platform animated content creation. Managed a large consumer-facing portfolio and aligned cross-functional groups with building brand awareness, connection, and new content loyalty. Guided technical and creative teams through marketing and product launches while managing three separate multi-million-dollar budget lines.

• Pioneered branded content & maximized YouTube potential, through marketing creative and the launch of successful YouTube Kids series.
• Built and led an enterprise marketing and content creative service that provides animation, brand, social, and interactive solutions for Nickelodeon, Nick Jr, & Noggin. Global rebrands and product launch for Nick Jr & Noggin.
• Launched and leveraged the power of YouTube Shorts to increase brand awareness, engagement, loyalty, and retention among the target audience and to drive traffic to the main Nick Jr. YouTube channel.
• Achieved >1M views per week of branded content while minimizing channel investment & growing the channel subscriber base into the tens of millions.
• Developed content and launched educational interactive series across multiple media platforms and partners.
• Successfully integrated leading kids brands into interactive games and original series creation. Develop original content with the world’s most popular kid’s characters to create immersive stories, games, and activities for the Noggin app; Apple, Amazon, and Roku streamer partners; and Paramount Plus.
• Hired, trained, and coached industry-leading production teams to be agile and goal-oriented.
• Created a collaborative culture across the UX, animated, and interactive short-form design and production teams who work cross functionally to meet specific project goals.
• Led the Noggin educational app product launch, built the team and short-form content.
• 360° strategic leader in launching the interactive educational entertainment app; involved in the content pipeline, original video development, interactive games development, parent brand marketing, kids facing interface visual design, & internal partnerships.
• Launched and led the development of Nickelodeon franchise marketing channels.

Developed and implemented design style guides and social media campaigns for Nickelodeon’s biggest animated franchises, SpongeBob Square Pants & Teenage Mutant Ninja Turtles, Nick Jr.